Privacy Policy
Last Updated: 2026
mattshomemadeicecream.com ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Information We Collect
We may collect information about you in a variety of ways, including:
- Personal Data: Name, email address, and other information you voluntarily provide
- IP Address: Your Internet Protocol address and device identifiers
- Cookies: Information stored on your device to recognise you on repeat visits
- Usage Data: Pages visited, time spent on site, links clicked, and referral sources
- Browsing Information: Browser type, operating system, and similar technical data
How We Use Information
We use the information we collect for the following purposes:
- Analytics and tracking visitor behaviour to understand site usage patterns
- Affiliate tracking to monitor referrals and commissions from third-party betting sites
- Site improvement and optimisation of user experience
- Personalisation of content and recommendations
- Fraud prevention and security purposes
- Compliance with legal and regulatory obligations
Cookie Policy
Our website uses cookies to enhance your experience. Types of cookies we use include:
- Essential Cookies: Required for site functionality
- Analytics Cookies: Track visitor behaviour and site performance
- Affiliate Cookies: Monitor referrals to third-party gambling operators
- Marketing Cookies: Used for advertising and promotional purposes
You may opt-out of non-essential cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that blocking cookies may affect site functionality.
Third-Party Links
Our website contains links to third-party betting sites and casino operators. We are an affiliate website and earn commissions from referrals. We are not responsible for the privacy practices, policies, or content of these external sites. We strongly encourage you to review the privacy policies of any third-party website before providing personal information or engaging in gambling activities. Third parties operate independently and may collect data according to their own privacy policies.
Your Rights
Under UK Data Protection Law (including the UK GDPR and Data Protection Act 2018), you have the following rights:
- Right of Access: Request a copy of the personal data we hold about you
- Right to Rectification: Request correction of inaccurate data
- Right to Erasure: Request deletion of your personal data (subject to legal exceptions)
- Right to Data Portability: Receive your data in a structured, portable format
- Right to Object: Object to processing of your data for certain purposes
- Right to Withdraw Consent: Withdraw consent for processing at any time
To exercise any of these rights, please contact us using the details below.
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Analytics data is typically retained for up to 24 months. Affiliate tracking data may be retained for up to 90 days or as required for commission calculation. You may request deletion of your data at any time, subject to legal obligations.
Contact Us
If you have questions, concerns, or wishes to exercise your data rights regarding this Privacy Policy or our privacy practices, please contact us:
Email: [email protected]
Website: mattshomemadeicecream.com
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe we have breached data protection laws.